Marketing

How marketing can empower your sales team.

  • The Status Quo Is No Longer Viable: Let’s Measure Marketing Like Sales

    The Status Quo Is No Longer Viable: Let’s Measure Marketing Like Sales

    How do you nurture a culture of alignment if you’re not even in the same city? The biggest fundamental challenge to sales and marketing teams today is exactly this: how do you measure...

    Read Article
  • Following The Buyer's Will: How To Improve Sales And Marketing Alignment [Infographic]

    Following The Buyer's Will: How To Improve Sales And Marketing Alignment [Infographic]

    It's now or never: if leaders want to stay up to date with today's B2B buyers they must embrace new organizational, collaboration, and compensation models. Unfortunately, despite the...

    Read Article
  • Social Selling Doesn’t Only Belong To Sales — Here’s Why

    Social Selling Doesn’t Only Belong To Sales — Here’s Why

    Social selling programs that haven't been informed, built and scaled in collaboration with all members of team revenue — sales, marketing and sales enablement — always fail. Sales teams...

    Read Article
  • How Sales & Marketing Alignment Can Boost Revenue [Infographic]

    How Sales & Marketing Alignment Can Boost Revenue [Infographic]

    Marketing creates tons of relevant content but can’t get Sales to share it. Sales teams feel like Marketing doesn't support their efforts and that are not handed enough quality leads.

    Read Article
  • Sales & Marketing Tunnel Vision Is Destroying Social Selling

    Sales & Marketing Tunnel Vision Is Destroying Social Selling

    Social selling is a term that is still entering the sales vernacular, but the definition of what defines a social seller is hasn’t been fully yet determined.

    Read Article
  • ×

    Receive daily social selling content right in your inbox!

    !
    Thank you!
    Error - something went wrong!
  • Want Higher Profits And Faster Growth? Time To Align Sales And Marketing

    Want Higher Profits And Faster Growth? Time To Align Sales And Marketing

    For most of business history, sales and marketing have worked independently with some disdain for each other. Marketing created ads and printed sales collateral for trade shows. Sales...

    Read Article
  • 6 Tactics To Align Sales And Marketing To Build Pipeline

    6 Tactics To Align Sales And Marketing To Build Pipeline

    If your sales and marketing teams are living in different rooms of the same house, it’s time for a redesign. It’s 2016, after all, and open concepts are all the buzz.

    Read Article
  • Dear Marketing, Your Leads Are Crap

    Dear Marketing, Your Leads Are Crap

    Marketing, I know things have been difficult between us lately, but I need to bare my soul unto you: the leads you have been passing off to the sales team, are for lack of a better...

    Read Article
  • Take a look at the curriculum leveraged by 75,000+ sales professionals around the globe

    View Now
  • Should Your Social Media Team Own Social Selling?

    Should Your Social Media Team Own Social Selling?

    One of the biggest opportunities in the world of sales right now is the ability to use social media as a channel to find, educate and engage buyers. With the growing number of companies...

    Read Article
  • From Priming The Pipeline To Lifetime Customer Relationships: The New Role of Sales & Marketing [Video]

    From Priming The Pipeline To Lifetime Customer Relationships: The New Role of Sales & Marketing [Video]

    Read Article
  • Only 20% Of Salespeople Engage Buyers With Content

    Only 20% Of Salespeople Engage Buyers With Content

    Read Article
  • Why Sales Pros Just Don't See The Value Of Educating Their Buyers

    Why Sales Pros Just Don't See The Value Of Educating Their Buyers

    When we’re training sales pros at various organizations, we always ask them the same question: Why aren’t you sharing content? After all, the marketing department produces blogs,...

    Read Article
  • What Is The ROI Of Employee Advocacy And Should I Invest In It?

    What Is The ROI Of Employee Advocacy And Should I Invest In It?

    Employee advocacy is an effective way to increase your revenue. But proving the business case and getting executive buy-in can be a challenge.

    Read Article
  • How Content Transforms Salespeople And Influences Buyers [With Visuals]

    How Content Transforms Salespeople And Influences Buyers [With Visuals]

    Does your sales team understand your content strategy? Chances are the answer is a resounding “No.” And you’re not alone. Recent research from Richardson, a Philadelphia-based sales...

    Read Article
  • What Sales Needs From Marketing To Execute Social Selling

    What Sales Needs From Marketing To Execute Social Selling

    Sales pros: what do you need from marketing to execute Social Selling? If you answered “content,” you’re not alone. Many people I’ve talked to give the same answer. And it’s true—you...

    Read Article
  • The Insights Committee: How To Align Sales And Marketing With Content

    The Insights Committee: How To Align Sales And Marketing With Content

    Sales and marketing alignment is necessary for organizations to achieve Social Selling success. But it’s not going to happen overnight. However, it’s important to get the ball rolling,...

    Read Article
  • To Write Or Not To Write: Should Sales Take Part In Creating Content?

    To Write Or Not To Write: Should Sales Take Part In Creating Content?

    Short answer: it depends. First of all, your sales professionals should be sharing content with the market at the bare minimum. Buyers are already 57% through the purchase process...

    Read Article
  • 3 Reasons Why 65% Of Your Content Goes To Waste

    3 Reasons Why 65% Of Your Content Goes To Waste

    There’s a huge problem in the marketplace and it may be what’s slowly dripping your organization dry. In fact, this problem is potentially costing organizations millions of dollars. The issue?...

    Read Article
  • How To Multiply Conversations With Buyers Through Employee Advocacy

    How To Multiply Conversations With Buyers Through Employee Advocacy

    Do you want to grow your business faster? Don't answer that. Of course you do. The real question is: why aren't you looking deeper into employee advocacy? The Hinge Research Institute found that...

    Read Article
  • Creating Content That Sells: Two Key Considerations

    Creating Content That Sells: Two Key Considerations

    Organizations who align content to the buyer's journey understand that this is not only a competitive advantage but that content addresses buyer interests and challenges. It helps answer what your...

    Read Article
  • loading
    Loading More...