Should Leaders Practice Social Selling Or Leave It To Their Sales Pros?

September 25, 2015
Generals lead by example. In every historically-notable war story, we’ve witnessed this common, underlying trend. As leaders, the generals provide inspiration, motivation and help instill discipline. But, they also provide guidance, coaching, mentorship and that spirit to become our best. This post is not about why C-Level Executives aren’t active on social media – there are enough articles on the internet about that. On the flip side, this post is meant to offer some core, fundamental reasons on why there needs to be a shift. As the generals of your organizations, I believe the upside for being on social media is tremendously positive.
Previous Video
4 Must-Read Sales Books To Accelerate Revenue
4 Must-Read Sales Books To Accelerate Revenue

Next Video
3 Ways To Socially Surround Your Buyers
3 Ways To Socially Surround Your Buyers

For more Social Selling content, subscribe to our blog here: http://www.salesforlife.com/blog I call it “s...