Should Sales Pros Write Their Own Content?

June 16, 2015
Visit our website for more content: http://www.salesforlife.com This has been a very hotly debated topic for the last 18 months or so. There are two camps of thought here and both sides are extremely passionate about their positions. What’s more, both camps make compelling and valid points. So, what’s the answer? Should Sales Professionals write their own content? Yes, I mean physically write their own words down and publish blogs (using LinkedIn Publish, your company’s corporate blog or creating their own blog)? Check out this video to see my answer.
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