Mary Shea (Forrester), Mark Roberge (Hubspot) and Jamie Shanks (Sales for Life) discuss the reality of the modern buyer and how B2B sales teams need to develop new skills and strategies to align with this new journey.
What will I learn by attending this 30-minute session?
- A deep understanding of the modern buyer and the modern buyer journey
- The reboot that is needed within the B2B sales force
- The skills and characteristics of the best performing salespeople
- The 5 criteria that are correlated most strongly with sales success