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Accelerate Sales And Marketing Alignment And Revenue: 6 Simple Steps

July 15, 2016 Julia Manoukian

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Imagine this: sales and marketing working harmoniously together to drive leads, fill pipeline and skyrocket revenue. Sales-qualified leads are tightly defined, ideal customer profiles are bang-on with the market, service-level agreements are honoured, and each team mutually respects eachother. Sometimes, they even eat lunch together.

As a sales or marketing leader, if this is the kind of collaboration you dream about, then look no further. The folks at Sandler training have created a useful infographic that illustrates a few steps you can take to catalyze the sales and marketing marriage and exceed quota time-and-time again.

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