Imagine this: sales and marketing working harmoniously together to drive leads, fill pipeline and skyrocket revenue. Sales-qualified leads are tightly defined, ideal customer profiles are bang-on with the market, service-level agreements are honoured, and each team mutually respects eachother. Sometimes, they even eat lunch together.
As a sales or marketing leader, if this is the kind of collaboration you dream about, then look no further. The folks at Sandler training have created a useful infographic that illustrates a few steps you can take to catalyze the sales and marketing marriage and exceed quota time-and-time again.