Today, the modern buyer is digitally driven, socially connected and mobile empowered. Old tactics are increasingly less effective, disrupting how organizations reach and sell to their buyers. How can your organization gear up for change to meet the modern buyer online?
This ebook outlines the strategy and process leaders need to jumpstart digital transformation in their sales organization. Rather than a definitive guide, it is a roadmap and a starting point for success.
After reading this eBook you will learn:
The value of social selling
Understanding if your organization is ready for change
A 6-step process for successful social selling implementation