Cold calling vs social selling: what approach sees better results? There might be a long-standing debate in the market, but numbers don't lie.
Social and digital can quickly heat up outreach, accelerating success for your sales team. Don't believe us? Check out some of these stats:
- 90% of B2B decision makers never respond to cold outreach
- Call back rates are <1% and <24% sales emails opened
- Your sales team has a 56% greater chance to reach quota if you engage buyers before they contact a seller
The following infographic illustrates data from TOPO, Sales Benchmark Index, InsideSales.com and Salesforce. Enjoy.
*We’re not saying the phone doesn’t work, we’re just saying there are other technologies and strategies to enhance on-the-phone effectiveness. It’s about a blended approach. One that integrates all selling strategies in one.