Make way for a new generation: New research shows that 73% of Millennials are involved in B2B purchasing decisions. But most sales teams are stuck in the past, selling to an outdated buyer and missing out on a huge opportunity.
Sales leaders, it's time for a new awakening. To outperform competition you must engage with the Millennial mindset. So how can you strengthen sales outreach and engagement across the buyer's lifecycle?
The following insights from Forrester's report Millennial B2B Buyers Come of Age will help you update your sales approach to succeed with the heads-down generation. May the force be with you!